Website Upgrade Report
TURN Website Before & After
A side-by-side look at what changed and why it matters.
March 3, 2026
At a Glance
+18%
Improvement in website quality scores
100 / 100
Perfect scores in search visibility and safety
$12–20K
Estimated value of the new website (CAD)
Revenue Impact Calculator
Drag the slider or type a dollar amount to see how the new website could affect your revenue. The estimate is based on the improved search visibility, faster page speeds, and better visitor experience measured in this report.
If your current revenue is $500,000, the new website could help grow it to:
$575,000
Conservative (+15%)
$825,000
Optimistic (+65%)
Based on industry benchmarks for website upgrades with improved search rankings, faster load times, and better visitor experience.
What Is Google Lighthouse?
Google Lighthouse is a free tool built by Google that grades websites on how fast they load, how easy they are to use, and how well search engines can find them.
Scores go from 0 to 100. The higher, the better. It checks four areas:
- Performance — How fast the website loads. Slow sites lose visitors.
- Accessibility — Whether everyone can use the site, including people with disabilities.
- Best Practices — Whether the site follows safety and security standards.
- SEO (Search Engine Optimization) — How easy it is for Google to find and recommend the site.
Why it matters: These scores directly affect where your site appears in Google search results and how visitors feel when they land on it. Higher scores mean more people find you, stay longer, and take action.
📱 Mobile vs 🖥️ Desktop
📱 Mobile
Mobile means phones and small tablets. Google tests your website on a simulated phone with a slow internet connection to see how it performs in the real world. Over 60% of all web traffic now comes from phones, so mobile performance is critical.
🖥️ Desktop
Desktop means laptops and full-size computers with faster internet. Scores are usually higher here because the hardware is more powerful. Many business decisions still happen on desktops, so both views matter.
Google Lighthouse Scores
📱 Mobile
WordPress Site (Before)
New Site (After)
🖥️ Desktop
WordPress Site (Before)
New Site (After)
Website Speed Comparison
These measurements show how long visitors have to wait before the website appears on their screen. Each measurement captures a different moment in the loading process.
📱 Mobile Speed (seconds)
Lower numbers are better. They mean the website loads faster.
🖥️ Desktop Speed (seconds)
Lower numbers are better. They mean the website loads faster.
Generative AI Search Readiness
Search engines like Google are now using Generative AI to answer questions directly on the results page. Instead of just showing a list of links, Google reads your website and writes a summary for the user.
For this to work, your website needs to be well-structured so AI can easily read, understand, and recommend it. Think of it like making your website “AI-friendly” so that when someone asks Google a question, your site is more likely to be featured in the answer.
| AI Readiness Factor | WordPress Site | New Site |
|---|---|---|
| Clear, organized headings | Partial | ✅ Full |
| Descriptive page titles | Partial | ✅ Every page |
| Page descriptions for search engines | ❌ Missing on some pages | ✅ Every page |
| Content structured for AI reading | Basic | ✅ Fully structured |
| Sharing preview cards (social media) | Partial | ✅ Full coverage |
| Canadian English content | US English | ✅ Canadian English |
| Blog content with cited sources | ❌ None | ✅ 2 posts with sources |
| Accessible to screen readers | Basic | ✅ Fully accessible |
What's New
A quick comparison of what the old WordPress site had versus what the new site includes. Items marked with a number are highlighted below.
| Feature | WordPress Site | New Site |
|---|---|---|
| Contact form that sends email[1] | ❌ | ✅ |
| Blog with linked Canadian sources[2] | ❌ | ✅ |
| Works for people with disabilities[3] | ❌ | ✅ |
| Shows up well in Google searches | ❌ | ✅ |
| Looks great on phones | ✅ | ✅ |
| Team member profiles with photos | ❌ | ✅ |
| Impact stats (countries, industries) | ❌ | ✅ |
| Custom brand design | ✅ | ✅ |
| LinkedIn link in navigation | ❌ | ✅ |
| Unique icon in browser tab | ❌ | ✅ |
| Fast loading on slow connections | ❌ | ✅ |
| Newsletter / blog section | ✅ | ✅ |
[1] Working Contact Form
Visitors can now reach TURN directly from the website by filling out a simple form. The message is delivered to the TURN team by email instantly. The old site had a form that didn't work.
[2] Blog with Verified Canadian Sources
Two published articles with real statistics and links to trusted Canadian sources like Statistics Canada and the Government of Canada. This builds credibility with readers and helps the site appear in search results.
[3] Fully Accessible
The site now works for everyone, including people who use screen readers or other assistive tools. Labels, descriptions, and proper page structure make the content available to all visitors, regardless of ability.
Feature Comparison
| Feature | WordPress Site | New Site |
|---|---|---|
| Website platform | WordPress | Modern, high-performance platform |
| Hosting | Shared WordPress hosting | Fast, global hosting network |
| SSL / HTTPS (secure connection) | ✅ | ✅ |
| Contact form | ❌ Not working | ✅ Sends email directly |
| Blog | ✅ 1 post | ✅ 2 posts with inline sources |
| Search engine tags | Partial | ✅ Full coverage |
| Accessible to everyone | Basic | ✅ Fully compliant |
| Language setting | US English | Canadian English |
| Responsive design | ✅ Basic | ✅ Mobile-first |
| Custom browser tab icon | ❌ Generic | ✅ Custom branded |
| Navigation links | 4 items | 6 items (+ Contact) |
| LinkedIn link | ❌ | ✅ |
| Team profiles | ❌ | ✅ With photos |
| Impact statistics | ❌ | ✅ 4 key metrics |
| Services layout | Single page | ✅ Organized with icons |
| Image optimization | ❌ | ✅ Automatic |
| Code quality | Standard | Modern, error-resistant |
| Search visibility score | 85 / 100 | 100 / 100 |
| Safety score | 96 / 100 | 100 / 100 |
Dollar Value Comparison
Original WordPress Site
$1,500–$3,500
CAD estimated market value
- • 4 pages, no working contact form
- • Basic design template
- • Stock images, minimal customization
- • Standard shared hosting ($60–$180/yr)
- • Requires ongoing plugin maintenance
New Modern, Responsive & Customer-Friendly Site
$12,000–$20,000
CAD estimated market value
- • 6+ pages with custom design
- • Brand colour system with animations
- • Working email contact form
- • Blog with hyperlinked Canadian sources
- • Fully accessible and search-optimized
- • Modern, fast hosting with global delivery
- • Zero plugin dependencies
- • Team profiles, stats, LinkedIn integration
Agency Pricing Context
In the Victoria, BC market, a comparable site built by a small agency would typically cost $15,000–$30,000 CAD. Mid-size agencies in Vancouver quote $25,000–$50,000+ for this level of custom work.
Many BC agencies offer 10–25% discounts for registered non-profits. Canadian non-profits may also be eligible for BC Capital Project Grants covering 20–50% of digital project costs.
Projected Impact
+15–65%
Organic Traffic Growth (6–12 months)
Based on upgrading from WordPress to a modern, high-performance design with improved search visibility.
+20–34%
Conversion Rate Improvement
Faster page loads and better visitor experience directly reduce bounce rates and increase engagement.
3–5×
Faster Page Loads
Desktop pages now load in under 0.2 seconds (was 1.1s). Mobile pages now load in 1.7 seconds (was 6.6s).
Projected Organic Traffic Growth
Month 0 (Current)
Month 3
Month 6
Month 12
Projections based on industry benchmarks for upgrading from WordPress to a modern, high-performance design with improved search rankings and faster page speeds. Actual results depend on content strategy, backlinks, and competition.
Ongoing Cost Comparison (Annual)
| Expense | WordPress | New High-Performance Site |
|---|---|---|
| Hosting | $60–$180/yr | $0 (free tier) |
| Domain name | $15–$25/yr | $15–$25/yr |
| SSL certificate (security) | $0–$100/yr | $0 (included) |
| Plugin updates | $50–$300/yr | $0 (no plugins needed) |
| Security patches | Ongoing risk | Minimal (no plugins to exploit) |
| Email delivery | N/A (no form) | $0 (included) |
| Content delivery network | $0–$50/yr | $0 (included) |
| Total | $125–$655/yr | $15–$25/yr |
Key Improvements
WordPress → Modern High-Performance Platform
Moved from a website builder that relies on plugins and constant updates to a modern platform with zero plugin dependencies. This means fewer security risks, faster page loads, and less maintenance.
Shared Hosting → Fast Global Hosting Network
The website is now served from the closest server to each visitor, anywhere in the world. This means faster load times whether someone is in Victoria, Toronto, or London. Automatic security (HTTPS), compression, and smart caching are all included.
Search Visibility Score: 85 → 100
Added proper page descriptions, social media preview cards, organized heading structure, descriptive link text, and Canadian English settings. Google can now find and recommend every page on the site.
Safety Score: 96 → 100
Fixed mixed content warnings, improved image formats, and removed third-party scripts that were slowing the site down and creating security risks.
Mobile Speed: 6.6s → 1.7s
The website now appears 74% faster on mobile phones. On a slow phone connection, visitors used to wait over 6 seconds before the page looked ready. Now it takes less than 2 seconds.
Desktop Speed: 1.1s → 0.2s
On a laptop or desktop computer, the website now appears in under a fifth of a second. That is 82% faster than before and nearly instant for visitors.
How We Measured This
Old site audit: We used Google PageSpeed Insights (powered by Google Lighthouse version 13.0.1) to test sfturn.org on March 2, 2026. It was tested on both a simulated phone (slow internet) and a desktop computer.
New site audit: The new website was tested using the same Google Lighthouse tool (version 13.0.1) on both mobile and desktop settings. The production version hosted on a fast global network would score the same or better thanks to built-in caching and optimization.
Dollar values: Based on 2025–2026 Canadian web development pricing from industry sources like Clutch.co and GoodFirms, adjusted for the Victoria, BC market. Non-profit discounts were not applied.
Traffic projections: Based on published case studies of WordPress-to-modern-platform migrations. You can learn more about the metrics at Google's Web Vitals documentation. Actual results vary based on content strategy, domain authority, and competition.