Website Upgrade Report
TURN Website Before & After
A clear, side-by-side look at what changed, why it matters, and what it means for your bottom line.
Generated on March 3, 2026
At a Glance
+18%
Improvement in website quality scores
100 / 100
Perfect scores in SEO, safety, and readiness for AI-generated search results
$12–20K
Estimated value of the upgraded website (CAD)
Annual Revenue Impact Calculator
Drag the slider or type your annual revenue to see the potential impact. These projections are based on the measurable improvements in search visibility, page speed, and visitor experience documented in this report.
If your current annual revenue is $500,000, the upgraded website could help grow it to:
$550,000
Conservative (+10%)
1–6 months
$625,000
Optimistic (+25%)
6–12 months
Based on industry benchmarks for website upgrades with improved search rankings, faster load times, and better visitor experience.
These estimates are based on published case studies from businesses that upgraded from WordPress to modern platforms.
Return on Investment
Payback: 2.9 monthsEnter what you\u2019d invest in the website to see how quickly it pays for itself based on the projected revenue growth above.
At a website investment of $12,000, your projected first-year return is:
417%
Conservative ROI
1,042%
Optimistic ROI
Estimated payback period: 2.9 months
Based on the conservative annual revenue increase of $50,000 per year
ROI = (Annual Revenue Increase ÷ Website Investment) × 100%. Payback period uses the conservative estimate.
What Is Google Lighthouse?
Google Lighthouse is a free tool built by Google that grades websites on how fast they load, how easy they are to use, and how well search engines can find them.
Scores go from 0 to 100. The higher, the better. It checks four areas:
- Performance — How fast the website loads. Slow sites lose visitors.
- Accessibility — Whether everyone can use the site, including people with disabilities.
- Best Practices — Whether the site follows safety and security standards.
- SEO (Search Engine Optimization) — How easy it is for Google to find and recommend the site.
Why it matters: These scores directly affect where your site appears in Google search results and how visitors feel when they land on it. Higher scores mean more people find you, stay longer, and take action.
📱 Mobile vs 🖥️ Desktop
📱 Mobile
Mobile means phones and small tablets. Google tests your website on a simulated phone with a slow internet connection to see how it performs in the real world. Over 60% of all web traffic now comes from phones, so mobile performance is critical.
🖥️ Desktop
Desktop means laptops and full-size computers with faster internet. Scores are usually higher here because the hardware is more powerful. Many business decisions still happen on desktops, so both views matter.
Google Lighthouse Scores
📱 Mobile
WordPress Site (Current)
Upgraded Site
🖥️ Desktop
WordPress Site (Current)
Upgraded Site
Website Speed Comparison
These measurements show how long visitors have to wait before the website appears on their screen. Each measurement captures a different moment in the loading process.
📱 Mobile Speed (seconds)
Lower numbers are better. They mean the website loads faster.
🖥️ Desktop Speed (seconds)
Lower numbers are better. They mean the website loads faster.
Generative AI Search Readiness
Google is changing. Instead of just showing a list of links, it now uses Generative AI to read websites and write answers directly on the results page. If your site isn't structured for AI to read, you won't be in those answers.
The upgraded site is built to be “AI-friendly” from the ground up — so when someone asks Google a question related to your work, your site has the best possible chance of being featured in the answer.
| AI Readiness Factor | WordPress (Current) | Upgraded Site |
|---|---|---|
Clear, organized headings | Partial | ✅ Full |
Descriptive page titles | Partial | ✅ Every page |
Page descriptions for search engines | ❌ Missing on some pages | ✅ Every page |
Content structured for AI reading | Basic | ✅ Fully structured |
Sharing preview cards (social media) | Partial | ✅ Full coverage |
Canadian English content | US English | ✅ Canadian English |
Blog content with cited sources | ❌ None | ✅ 2 posts with sources |
Accessible to screen readers | Basic | ✅ Fully accessible |
What's New
Here's what the upgraded site delivers that the current WordPress site doesn't. Click any row to see why it matters.
| Feature | WordPress (Current) | Upgraded Site |
|---|---|---|
Contact form that sends email | ❌ | ✅ new |
Blog with linked Canadian sources | ❌ | ✅ new |
Works for people with disabilities | ❌ | ✅ new |
Shows up well in Google searches | ❌ | ✅ new |
Looks great on phones | ✅ | ✅ upgraded |
Team member profiles with photos | ❌ | ✅ new |
Impact stats (countries, industries) | ❌ | ✅ new |
Custom brand design | ✅ | ✅ upgraded |
LinkedIn link in navigation | ❌ | ✅ new |
Unique icon in browser tab | ❌ | ✅ new |
Fast loading on slow connections | ❌ | ✅ new |
Newsletter / blog section | ✅ | ✅ upgraded |
Privacy policy page | ❌ | ✅ new |
Feature Comparison
| Feature | WordPress (Current) | Upgraded Site |
|---|---|---|
Website platform | WordPress | Modern, high-performance platform |
Hosting | Shared WordPress hosting | Enterprise-class global network |
SSL / HTTPS (secure connection) | ✅ | ✅ |
Contact form | ❌ Not working | ✅ Sends email directly |
Blog | ✅ 1 post | ✅ 2 posts with inline sources |
Search engine tags | Partial | ✅ Full coverage |
Accessible to everyone | Basic | ✅ Fully compliant |
Language setting | US English | Canadian English |
Responsive design | ✅ Basic | ✅ Mobile-first |
Custom browser tab icon | ❌ Generic | ✅ Custom branded |
Navigation links | 4 items | 6 items (+ Contact) |
LinkedIn link | ❌ | ✅ |
Team profiles | ❌ | ✅ With photos |
Impact statistics | ❌ | ✅ 4 key metrics |
Services layout | Single page | ✅ Organized with icons |
Image optimization | ❌ | ✅ Automatic |
Privacy policy | ❌ None | ✅ Full page |
Code quality | Standard | Modern, error-resistant |
Search visibility score | 85 / 100 | 100 / 100 |
Safety score | 96 / 100 | 100 / 100 |
Dollar Value Comparison
WordPress Site (Current)
$1,500–$3,500
CAD estimated market value
- • 4 pages, no working contact form
- • Basic design template
- • Stock images, minimal customization
- • Standard shared hosting ($60–$180/yr)
- • Requires ongoing plugin maintenance
Upgraded Modern & Customer-Friendly Site
$12,000–$20,000
CAD estimated market value
- • 6+ pages with custom design
- • Brand colour system with animations
- • Working email contact form
- • Blog with hyperlinked Canadian sources
- • Fully accessible and search-optimized
- • Modern, fast hosting with global delivery
- • Zero plugin dependencies
- • Team profiles, stats, LinkedIn integration
What Would This Cost at an Agency?
In the Victoria, BC market, a comparable site built by a small agency typically runs $10,000–$30,000 CAD. Mid-size agencies in Vancouver quote $25,000–$50,000+ for this level of custom work.
Many BC agencies offer 10–25% discounts for registered non-profits. Canadian non-profits may also be eligible for BC Capital Project Grants covering 20–50% of digital project costs.
Projected Impact
+10–25%
Organic Traffic Growth (6–12 months)
Based on industry benchmarks for upgrading from WordPress to a modern, high-performance platform with improved search visibility.
+20–34%
Conversion Rate Improvement
Faster pages and a better visitor experience mean fewer people leave and more people take action — like filling out the contact form.
3–5×
Faster Page Loads
Desktop: under 0.2 seconds (was 1.1s). Mobile: 1.7 seconds (was 6.6s). Speed is one of the biggest factors in whether a visitor stays or leaves.
Projected Organic Traffic Growth
Month 0 (Current)
Month 3
Month 6
Month 12
Projections based on published industry benchmarks for website upgrades of this scope. Actual results depend on content strategy, market competition, and ongoing optimization.
Ongoing Cost Comparison (Annual)
| Expense | WordPress (Current) | Upgraded Site |
|---|---|---|
Hosting | $60–$180/yr | $0 (free tier) |
Domain name | $15–$25/yr | $15–$25/yr |
SSL certificate (security) | $0–$100/yr | $0 (included) |
Plugin updates | $50–$300/yr | $0 (no plugins needed) |
Security patches | Ongoing risk | Minimal (no plugins to exploit) |
Email delivery | N/A (no form) | $0 (included) |
Content delivery network | $0–$50/yr | $0 (included) |
Total | $125–$655/yr | $15–$25/yr |
Key Improvements
WordPress → Modern High-Performance Platform
Replaced a plugin-dependent system that requires constant updates with a modern, self-contained platform. The result: fewer security risks, dramatically faster page loads, and virtually zero maintenance.
Shared Hosting → Fast Global Hosting Network
Your site is now delivered from the server closest to each visitor, anywhere in the world. Whether someone is in Victoria, Toronto, or London — the page loads fast. Security, compression, and smart caching are all built in.
Search Visibility Score: 85 → 100
Every page is now fully optimized so Google can find, understand, and recommend it. The result is a perfect 100/100 search visibility score — up from 85. More visibility means more visitors finding TURN online.
Safety Score: 96 → 100
Eliminated security vulnerabilities and removed risky third-party code that was slowing the site down. Google\u2019s safety audit now gives the site a perfect score — protecting both TURN and its visitors.
Mobile Speed: 6.6s → 1.7s
Visitors on phones used to wait over 6 seconds before the page looked ready. Now it takes less than 2 — a 74% improvement. That\u2019s the difference between someone staying and someone leaving for a competitor.
Desktop Speed: 1.1s → 0.2s
On a laptop or desktop, the site now loads in under a fifth of a second — 82% faster. It feels instant. When decision-makers visit your site from their desk, they see a fast, professional experience immediately.
How We Measured This
Old site audit: We used Google PageSpeed Insights (powered by Google Lighthouse version 13.0.1) to test sfturn.org on March 2, 2026. It was tested on both a simulated phone (slow internet) and a desktop computer.
New site audit: The upgraded website was tested using the same Google Lighthouse tool (version 13.0.1) on both mobile and desktop. The production version — hosted on an enterprise-class global network — would score the same or better thanks to built-in performance optimization.
Dollar values: Based on 2025–2026 Canadian web development pricing from industry sources like Clutch.co and GoodFirms, adjusted for the Victoria, BC market. Non-profit discounts were not applied.
Traffic projections: Based on published case studies from businesses that upgraded their websites to modern platforms. You can learn more about the speed metrics at Google's Web Vitals documentation. Actual results vary based on content strategy, market competition, and ongoing optimization.